Bangladesh's First Micro Insurance Platform
Chhaya.life is Bangladesh’s leading digital micro-insurance platform, offering affordable, accessible coverage for health, life, and assets. With a fully paperless, mobile-first experience, Chhaya bridges the insurance gap for low- and middle-income individuals, informal workers, and SMEs.
Watch the Clueless Capitalist interview with Chhaya.life's founder Shawon Shahriar
00:49 - Chhaya Pitch Deck
10:22 - Will Mandatory Insurance Requirement Be Enforced This Year?
13:08 - How Will the Government Enforce Mandatory Insurance Amid High Living Costs?
14:12 - What Makes Your Insurance Different Given Skepticism in Bangladesh?
16:57 - Definition of Micro-Insurance?
19:22 - Chhaya Revenue Breakdown and Market Traction
21:47 - What Is Your Current Customer Acquisition Cost?
22:13 - How Are You Defining LTV?
22:40 - Revenue Margin
23:32 - How Will You Use Mandatory Insurance to Promote Your Other Products?
24:37 - When Will the Mandatory Insurance Law Take Effect?
29:47 - When Will Your Current Fundraising Round Close?
30:06 - The Minimum Ticket Size
31:45 - Lessons from Southeast Asia's Insurance Success for Bangladesh?